Catrice Cosmetics

Catrice is a German cosmetics brand founded in 2004 by Christina Oster-Daum as part of Cosnova GmbH. The brand was created to offer trend-driven, high-quality makeup products at accessible price points, making runway-inspired beauty trends available to everyday consumers. Catrice's business model centers on providing frequent product innovations and seasonal collections that quickly translate current beauty and fashion trends into affordable cosmetics. The brand has gained recognition for offering formulations and packaging that often rival more expensive brands at significantly lower price points. Initially focused on the German market, Catrice has expanded throughout Europe and into international markets, with distribution through drug stores, mass retailers, and specialized beauty retailers. The brand operates alongside sister company Essence cosmetics (also owned by Cosnova), with Catrice positioned as the slightly more sophisticated and trend-focused option while both brands maintain accessible pricing. Catrice represents the democratization of beauty trends, making current makeup innovations and formulations available to a wide consumer base regardless of budget constraints.