Home Bargains

Home Bargains is a leading discount retailer in the United Kingdom, operating under the trade name T.J. Morris Limited. Founded in 1976 by Tom Morris in Liverpool, England, the company has grown substantially to become one of the UK's largest privately owned companies. Home Bargains offers a wide range of products, including groceries, health and beauty items, household goods, and more, all positioned at competitive prices under the slogan 'Top Brands, Bottom Prices.' As of mid-2024, Home Bargains operated over 617 stores across the UK, employing more than 28,000 staff, with plans to expand its store network to between 800 and 1,000 locations. The company has demonstrated strong financial performance, with turnover increasing by 11.7% to £4.2 billion and operating profits rising by 34.2% to £434 million in the year ending June 2024. This growth has been driven by new store openings, relocations, and increased sales in existing stores. The founder, Tom Morris, who owns 98% of T.J. Morris, received over £1 billion in dividends in the same period, reflecting the company's profitability and cash generation capabilities. The company has maintained full control since its founding and has never pursued a public listing or sought external investors, allowing it to emphasize independent decision-making and family-driven governance free from shareholder pressures. As a family-run enterprise spanning three generations of retailing tradition, leadership roles within T.J. Morris involve family members, reflecting its origins in a Liverpool shopkeeping lineage. In January 2023, Home Bargains expanded by acquiring Quality Save, a discount chain with 21 stores in Northern England. Quality Save became a wholly owned subsidiary of T.J. Morris, and its stores were converted to Home Bargains branding in 2024. This acquisition further solidified Home Bargains' presence in the UK discount retail sector.