Varusteleka military clothing and gear

Varusteleka is a Finnish military clothing and gear brand and retailer established in 2003. The name 'Varusteleka' is a combination of the Finnish words 'varuste' (equipment or gear) and 'leka' (sledgehammer), loosely translating to 'Gear hammer'. The company has grown rapidly to become the largest military retail store in Europe, offering a wide selection of clothing and gear designed for demanding military use. In addition to their own brands, Varusteleka resells a curated selection of products from other companies. The company emphasizes fast deliveries, excellent customer service, and unique advertising. Varusteleka operates a flagship store in Helsinki and serves online customers worldwide. In 2023, the company reported a turnover of €20.4 million and shipped 926,496 products to 91 countries. The company is privately owned by the founder and the management team, with no outside investors. The CEO of the company is Jari Laine.