Made O'Meter
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Lux is a globally recognized beauty brand specializing in soaps, shower gels, and skin care products. Originally launched in the United Kingdom in 1899 as 'Sunlight Flakes,' the brand was renamed Lux in 1900. Throughout its history, Lux has been famous for its association with Hollywood film stars, positioning itself as a luxury brand accessible to the general public.
Manufacturing of Lux products occurs in multiple locations worldwide to serve different regional markets. Major production facilities are located in countries such as India, South Africa, Saudi Arabia, Thailand, and Indonesia. In many markets, the soap bars are produced by local subsidiaries of the parent company to ensure efficient regional distribution.
Today, the brand is part of the vast portfolio of Unilever, a British multinational consumer goods company. Unilever continues to manage Lux as one of its top-performing personal care brands, focusing on fragrance-driven products and moisturizing formulas enriched with beauty oils.
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