Ariat footwear and apparel

Ariat International, Inc. is an American company specializing in high-performance footwear and apparel for equestrian sports, work industries, and outdoor activities. Founded in 1993 by Beth Cross and Pam Parker, the company is headquartered in Union City, California. Ariat is renowned for integrating athletic footwear technology into riding boots, setting a new standard for performance and comfort in the equestrian market. The brand's name is inspired by Secretariat, the legendary racehorse, symbolizing the company's commitment to excellence and competitive spirit. Ariat's product line includes riding boots, cowboy boots, work boots, and western apparel, catering to both English and Western horseback riding disciplines. The company has expanded its distribution to the U.S., Europe, Australia, Mexico, and Japan, becoming the largest equestrian sports brand in the world as of 2023. Manufacturing facilities are located in the United States, Mexico, Asia, and Europe, with the majority of boots produced in China and Mexico, and some models made in Italy. Ariat is privately held and remains under the ownership of its founders, Beth Cross and Pam Parker, who continue to lead the company in its mission to provide innovative and durable products for equestrian athletes and outdoor enthusiasts.