Dumle Snacks

Brand Origin and Manufacturing

Dumle is a beloved confectionery brand that originated in Sweden in 1945, introduced by Mazetti AB, a chocolate and confectionery producer based in Malmö. The original product was a hard toffee lollipop coated in chocolate. In 1960, the brand name 'Dumle' was adopted, possibly inspired by a children's television series of the same name. In 1975, Fazer, a Finnish multinational company, acquired Mazetti AB, and Dumle became part of Fazer's product lineup. The manufacturing of Dumle products, including the popular Dumle Snacks, is primarily based in Vaarala, Vantaa, Finland.

Product Details

Dumle Snacks are a delightful confection combining soft toffee with crispy rice, all enveloped in smooth milk chocolate. This combination offers a sweet and crunchy treat that has become a favorite among many. The product is available in various sizes, including 40g and 100g packages, catering to different consumer preferences. The ingredients typically include sugar, glucose syrup, milk, whole milk powder, cocoa butter, rice flour, vegetable fat (palm), whey powder (from milk), cocoa mass, skimmed milk powder, malt extract (from barley), salt, emulsifier (soy lecithin), milk protein, and flavorings (caramel, vanillin). It's important to note that Dumle Snacks may contain nuts, almonds, and other cereals containing gluten.

Ownership and Brand Evolution

Fazer, the current owner of the Dumle brand, is a Finnish multinational company specializing in the production of confectionery, bakery, and milling products. Founded in 1891, Fazer has grown to become one of the largest food companies in Finland, with a significant presence in the Nordic countries. The acquisition of Mazetti AB in 1975 allowed Fazer to expand its product portfolio to include Dumle, a brand that has since become synonymous with quality confectionery in the region. Under Fazer's ownership, Dumle has maintained its commitment to quality and innovation, introducing new variations and products to meet evolving consumer tastes.

Conclusion

Dumle Snacks exemplify the rich history and evolution of Scandinavian confectionery. From its Swedish origins to its current status under Finnish ownership, Dumle continues to delight consumers with its unique blend of flavors and textures. The brand's dedication to quality and its ability to adapt to consumer preferences have ensured its enduring popularity in the Nordic market and beyond.