Lay's Stax potato chips

Lay's is one of the world's most recognizable snack brands. Originally founded in the United States in the 1930s by Herman Lay, the brand merged with Frito in 1961 to form Frito-Lay. Since 1965, the brand has been under the ownership of PepsiCo.

This specific product is part of the 'Stax' line, identifiable by its canister packaging. While PepsiCo maintains manufacturing facilities globally, Lay's products sold in the Benelux region are often produced in regional factories such as the one in Veurne, Belgium, or various locations across Europe. The packaging includes localized information for consumers in the Netherlands and Belgium, managed by PepsiCo's regional subsidiaries.