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Only & Sons is a men's fashion brand established in 2013, specializing in denim and urban-inspired clothing. Rooted in Denmark, the brand is part of Bestseller A/S, a Danish family-owned clothing company founded in 1975. Bestseller A/S operates numerous fashion brands across the globe, including Only & Sons. The brand offers a range of men's apparel, focusing on high-quality denim and contemporary styles. Manufacturing takes place in multiple countries, reflecting Bestseller A/S's global production strategy. The brand's ethos centers on providing affordable, high-quality fashion items, aiming to become a European market leader. The target consumer is the modern man, recognized for his fashion-conscious and self-reliant style, emphasizing that great quality doesn't have to be expensive. Only & Sons' collections are available in over 4,500 stores across 70 countries, with a significant online presence, catering to a diverse audience of fashion-conscious individuals worldwide.
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