Held Buntwaschmittel Colora

Held is a Swiss brand established over 90 years ago, recognized for its innovative approach to cleaning products. Initially one of the first companies to offer phosphate-free detergents, Held has consistently developed plant-based and biodegradable cleaning solutions. Their Buntwaschmittel Colora is a laundry detergent designed to effectively remove stains and brighten colors, even at low temperatures, promoting energy conservation. The product is dermatologically tested, making it suitable for individuals with sensitive skin, including babies and allergy sufferers. The detergent is free from optical brighteners and utilizes renewable, plant-based ingredients to minimize environmental impact. The packaging is made from at least 90% recycled cardboard, aligning with the brand's commitment to sustainability. In 2025, Held is owned by Ecover Belgium N.V., a Belgian company specializing in ecological cleaning products. Ecover is known for its dedication to sustainability and environmentally friendly practices, producing a range of cleaning solutions that are both effective and eco-friendly. The brand's headquarters are located in Belgium, and it operates with a strong focus on environmental responsibility. There are no known subsidiaries owning the Held brand locally.