Mounds Dark Chocolate and Coconut Candy Bar

Brand Origin and Manufacturing

Mounds is a classic American candy bar introduced in 1920 by the Peter Paul Company, based in West Haven, Connecticut. The confection consists of sweetened shredded coconut enrobed in rich dark chocolate. In 1967, the Peter Paul Company was acquired by The Hershey Company, a prominent American chocolate manufacturer headquartered in Hershey, Pennsylvania. Since then, Mounds has been produced under Hershey's ownership, maintaining its status as a beloved treat in the United States.

Ownership Details

The Hershey Company, established in 1894, is renowned for its diverse portfolio of chocolate and confectionery products. As of 2025, Hershey continues to own and produce Mounds, along with other iconic brands like Almond Joy and Reese's. The company operates globally, with manufacturing facilities in various countries, including the United States.

Brand Identity

Mounds is distinguished by its red packaging, setting it apart from similar products like Almond Joy, which features a blue color scheme. This color differentiation helps consumers easily identify Mounds on store shelves. The brand's tagline, "Unwrap Paradise," emphasizes the tropical flavor experience offered by the combination of coconut and dark chocolate.

Product Availability

Mounds bars are widely available across the United States, found in supermarkets, convenience stores, and online retailers. The product is also available in bulk for foodservice operations, catering to a variety of consumer preferences.