Levi's Denim Jeans

Levi's is perhaps the most iconic name in global fashion, founded in 1853 by Levi Strauss in San Francisco, California. The brand revolutionized workwear by inventing the first blue jeans, originally designed for miners and laborers who needed durable pants. The addition of copper rivets at stress points, patented in 1873, became the signature of the brand's quality and longevity.

Today, Levi Strauss & Co. is a multinational corporation that operates as a publicly traded company. While the corporate heart of the brand remains in San Francisco, the manufacturing process is a global operation. Production takes place in various countries including Vietnam, Cambodia, China, Pakistan, and Mexico to meet international demand.

As of 2026, Levi's remains under the ultimate ownership of Levi Strauss & Co., which continues to manage a portfolio of brands including Dockers and Denizen. The company is known for its commitment to sustainability in the textile industry, particularly through its 'Water<Less' manufacturing processes.