Made O'Meter
Discover where a brand or product originates
Sanex is a well-known personal care brand that was originally founded in Spain in 1984 by the company Cruz Verde. The brand gained international recognition for its focus on skin health and 'skin-friendly' formulations. Over the decades, the brand has undergone several changes in ownership. It was acquired by the American multinational consumer goods corporation, Colgate-Palmolive, in 2011 from Unilever.
Today, Sanex products, including their specialized shampoos and shower gels, are manufactured in various European locations, with a primary production facility located in Anzio, Italy. As of 2026, the brand remains under the ultimate ownership of Colgate-Palmolive, a company headquartered in the United States that manages a vast portfolio of hygiene and oral care brands globally. The product shown in the image features labeling in Danish and Dutch, indicating it is distributed for the Northern European market.
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