Engelbert Strauss workwear

Founded in 1948, Engelbert Strauss is a premier German brand specializing in professional workwear, safety footwear, and personal protective equipment (PPE). The company began as a merchant business for brooms and brushes before expanding into technical apparel that combines functionality with a lifestyle aesthetic. Their products are easily identified by the iconic red ostrich logo, a play on the German word 'Strauß' which means ostrich.

While the brand is deeply rooted in Germany, its manufacturing is global. The company operates through a complex supply chain with production facilities across various countries, including parts of Asia and Europe, while maintaining strict quality control and design oversight from its German headquarters. As a family-owned enterprise, it has resisted traditional retail models, focusing primarily on direct-to-consumer catalogs and dedicated 'workwearstores'.