Engelbert Strauss workwear

Engelbert Strauss is a renowned German brand specializing in workwear, safety footwear, and personal protective equipment. Established in 1948 by Engelbert Strauss, the company is headquartered in Biebergemünd, Hesse, Germany. The brand is easily identifiable by its distinctive ostrich logo, with 'Strauss' translating to 'ostrich' in German. Over the years, Strauss has expanded its operations globally, with manufacturing facilities in countries such as Bangladesh, China, Vietnam, Laos, Myanmar, and Turkey. In 2023, the company ventured into the U.S. market by opening its first retail store in Los Angeles, marking a significant milestone in its international expansion. Committed to sustainability, Strauss joined the U.S. Cotton Trust Protocol in 2025, aiming to promote responsible sourcing and environmental practices within its supply chain. The company has also collaborated with Hollywood's Stuntmen's Association to create co-branded workwear, underscoring its dedication to quality and innovation in the workwear industry. Despite its global presence, Strauss remains a family-owned business, with Henning and Steffen Strauss serving as co-owners and continuing the legacy of the brand's founder.