Barcode beverage

Brand Origin and Manufacturing

Barcode is a hydration beverage brand founded in the United States by professional basketball player Kyle Kuzma. The company specializes in functional drinks designed to enhance performance and recovery, offering products that include minerals, vitamins, and adaptogens. These beverages are produced in multiple countries to meet global demand.

Ownership Structure

As of 2025, Barcode Beverages, Inc. remains a privately held company, with no known subsidiaries or external ownership. The company continues to operate independently, focusing on its mission to provide health-conscious consumers with innovative hydration solutions.