Cruzcampo Beer

The image features the Guadalquivir riverfront in Seville, Spain, where Cruzcampo beer is prominently marketed, specifically visible on the river cruise boats that navigate this iconic waterway. Cruzcampo is a legendary Spanish beer brand deeply rooted in the culture of Seville and Andalusia. It was founded in 1904 by the Osborne brothers, Roberto and Tomás, who established the brewery 'La Cruz del Campo' in the city. The brand's name translates to 'The Cross of the Field,' named after a local shrine.

Over the decades, Cruzcampo grew to become the most popular draft beer in Spain. In 1991, the company was acquired by Guinness (which later became part of Diageo), and subsequently, in 2000, it was sold to Heineken. Today, Cruzcampo is produced primarily in Spain, with its main brewery located in Seville, maintaining its status as a cornerstone of the region's beverage industry. As a subsidiary of Heineken N.V., it benefits from a global distribution network while retaining its distinct Sevillian identity and traditional brewing methods.