CRIVIT Sportswear

Brand Origin and Manufacturing

CRIVIT is a sportswear and equipment brand developed by Lidl Stiftung & Co. KG, a German multinational retail company. The brand offers a diverse range of products, including functional sportswear and innovative sports accessories, catering to various activities such as fitness, cycling, camping, outdoor, running, team sports, winter sports, and water sports. CRIVIT products are manufactured in multiple countries, ensuring a balance between quality and cost-effectiveness.

Brand Ownership and Identity

Lidl Stiftung & Co. KG, headquartered in Germany, owns the CRIVIT brand. The company has been actively realigning CRIVIT to establish it as a leading movement brand in Europe. In May 2025, Lidl launched the 'Find Your Move' campaign, aiming to inspire people to embrace physical activity and experience movement as a source of joy and energy. This campaign was integrated across various channels, including television, social media, and Lidl stores in over 30 countries, marking a significant step in CRIVIT's journey to becoming the strongest movement brand in Europe.

Partnerships and Sponsorships

In August 2025, CRIVIT partnered with the professional cycling team Lidl-Trek, providing off-duty team wear to support athletes in promoting an active lifestyle. This collaboration underscores CRIVIT's commitment to encouraging individuals to integrate exercise into their daily lives, aligning with the brand's mission to inspire everyone to be active in their own way.

Conclusion

CRIVIT, under the ownership of Lidl Stiftung & Co. KG, continues to expand its presence and influence in the sportswear market. Through strategic campaigns and partnerships, the brand aims to inspire individuals across Europe to lead active lifestyles, offering a wide range of products that cater to various sports and activities.