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Sportness is a private label brand owned by the German drugstore giant dm-drogerie markt. Originally launched to provide accessible sports nutrition to the mass market, the brand has grown to include a wide range of protein powders, bars, and supplements.
Most Sportness products are manufactured in Germany or neighboring European Union countries, adhering to strict EU food safety and quality standards. As a store brand, it is exclusively distributed through dm stores and their online platforms. The ultimate ownership remains with dm-drogerie markt, which is headquartered in Karlsruhe, Germany, and operates one of the largest drugstore networks in Europe.
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