Fit Geschirrspülmittel

Brand Origin and Manufacturing

Fit is a traditional German brand of dishwashing liquid that originated in the 1950s. Initially produced by VEB Fettchemie Karl-Marx-Stadt, the brand became synonymous with washing-up liquid in East Germany. In 1993, the company was restructured into Fit GmbH, expanding its product range to include various cleaning and care products. The manufacturing facility is located in Hirschfelde, Saxony, Germany.

Ownership History

In 2025, Fit GmbH was acquired by the Spanish BlueSun Group, a company specializing in cleaning and care products. Despite the change in ownership, Fit GmbH continues to operate as an independent entity within the BlueSun Group, maintaining its manufacturing base in Hirschfelde and preserving its established brand identity.

Product Details

Fit's dishwashing liquid is known for its strong grease-dissolving properties and skin-friendly formulation. The product is available in various scents and packaging sizes, catering to diverse consumer preferences. The brand emphasizes environmental responsibility by offering products with biodegradable ingredients and recyclable packaging.

Current Status

As of 2025, Fit GmbH continues to produce and distribute its dishwashing liquid and other cleaning products, upholding its reputation for quality and reliability in the German market.