Kewpie Mayonnaise

Kewpie Mayonnaise is Japan's most iconic condiment, easily recognized by its soft squeeze bottle and the signature baby mascot. It was first created in 1925 by Toichiro Nakashima, who was inspired by American mayonnaise but wanted to develop a version specifically suited to the Japanese palate. Unlike standard Western mayonnaise that uses whole eggs, Kewpie uses only egg yolks and a blend of vinegars (such as rice or apple cider vinegar), resulting in a richer, custard-like texture and a unique umami profile enhanced by a touch of MSG.

Today, the brand has expanded far beyond Japan, establishing manufacturing facilities in the United States, Vietnam, and Thailand to meet global demand for 'Japanese-style' mayo. Despite its international growth, the brand maintains its core identity through its commitment to the original recipe and its distinctive packaging. The brand is managed under the Kewpie Corporation, which oversees a diverse portfolio of food products including salad dressings, baby food, and egg-related ingredients.