Fjällräven Kånken Backpack

Fjällräven, meaning 'Arctic Fox' in Swedish, is a renowned Swedish brand specializing in outdoor equipment, particularly clothing and backpacks. Founded in 1960 by Åke Nordin in his hometown of Örnsköldsvik, Sweden, the company initially gained recognition for its durable and functional backpacks, such as the Kånken, designed to alleviate back problems among Swedish schoolchildren. Over the years, Fjällräven expanded its product range to include outdoor clothing, tents, and sleeping bags, all characterized by high quality and timeless design. In 2014, Fjällräven became a subsidiary of Fenix Outdoor International AG, a Swiss-based company listed on the Stockholm Stock Exchange. Fenix Outdoor International AG owns several brands, including Fjällräven, Hanwag, Primus, and Royal Robbins. As of March 2018, the CEO of Fenix Outdoor International AG was Martin Nordin, the eldest son of Åke Nordin. Fjällräven's products are sold in over 70 countries, and the company is known for its commitment to sustainability and responsible business practices. The brand's iconic Arctic Fox logo symbolizes its dedication to the natural world and the outdoor lifestyle.