Boursin cheese

Boursin is a renowned brand of soft, fresh Gournay-style cheese that originated in 1957 in Normandy, France. It was created by François Boursin, who was inspired by 'fromage frais,' a traditional French party dish where guests mixed fresh cheese with herbs. The brand made history in 1968 by being the first cheese to be featured in a French national television advertisement, which launched the famous slogan 'Du pain, du vin, du Boursin' (Some bread, some wine, some Boursin).

While its roots are firmly French, Boursin is now a global brand produced in several locations to meet regional demand. It is primarily manufactured in France (specifically in Pacy-sur-Eure) and the United States. In Canada, the brand has established local production in Quebec through a partnership with Agropur to utilize local milk.

Ownership of the brand has transitioned through major global entities. Unilever acquired Boursin in 1990 and later sold it to Groupe Bel (Fromageries Bel) in 2007. Heading into 2026 and beyond, Boursin remains a flagship brand for Groupe Bel, which has focused on expanding the line into plant-based alternatives and diverse gourmet flavors to maintain its status as a leader in the spreadable cheese market.