Cube bicycle

CUBE is a prominent German bicycle brand that has established itself as a leader in the European cycling market. Founded in 1993, the company is headquartered in Waldershof, Bavaria, where its state-of-the-art production and testing facilities are located.

While CUBE conducts its high-end assembly and final quality control in Germany to maintain rigorous standards, many of its frames are sourced from specialized manufacturers in Asia, which is common in the global cycling industry. The brand remains privately held by its original founder, ensuring its heritage and focus on innovation continue to drive its growth across mountain, road, and electric bike categories.

The brand's ultimate ownership resides with Pending System GmbH & Co. KG. This German entity oversees the entire lifecycle of the products, from initial design and engineering to final distribution, making it one of the most successful independent bicycle manufacturers in the world.