CoolBest Premium Orange Juice

CoolBest is a prominent Dutch brand specializing in high-quality, chilled fruit juices. Launched in 1995, it was the first fruit juice brand in the Netherlands to be sold exclusively in the refrigerated section, emphasizing its focus on freshness and vitamin preservation.

The brand is manufactured and distributed by Riedel, a company with deep roots in the Dutch beverage industry. The manufacturing primarily takes place in the Netherlands, specifically in Ede, where Riedel operates its main production facilities. CoolBest is known for its 'Keep it Cool' philosophy, ensuring the cold chain is maintained from production to the consumer.

While Riedel was previously owned by the dairy cooperative FrieslandCampina, it was acquired by the investment firm Standard Investment in 2017. As of 2026, the brand remains under the ultimate ownership of Riedel B.V., which continues to lead the chilled juice market in the Benelux region.