Rexona Men Cobalt Dry Deodorant

Rexona, a leading global brand in the antiperspirant and deodorant market, was originally developed in Australia in 1908 by a physician and his wife. Known for its 'Sure' or 'Degree' branding in other regions, it has become one of the most recognized names in personal hygiene.

Manufacturing takes place in various global facilities to serve local markets, including major production sites in the United Kingdom, Brazil, and across Europe. The brand is a core part of the Unilever portfolio, representing a significant portion of their personal care sector with scientific innovations like 'Motionsense' technology. Ownership remains with Unilever, an Anglo-Dutch multinational consumer goods company that manages the brand's global distribution and marketing strategies into 2026 and beyond.