Perlenbacher Radler

Perlenbacher is a private-label beer brand specifically created for and sold by the German discount supermarket chain Lidl. The brand offers a variety of products, ranging from traditional German pilsners to mixed beer drinks like Radler.

The beer is brewed under contract by several large German breweries, which allows the product to maintain a competitive price point while adhering to the German Purity Law (Reinheitsgebot). While the production is centered in Germany to maintain its authentic profile, the logistics and specific brewery may vary depending on the regional market it serves.

As a private label, Perlenbacher is owned and managed by the Lidl Stiftung & Co. KG. This ownership structure means the brand does not exist as an independent company but is part of the extensive retail portfolio of the Schwarz Group, one of the largest retailers in the world.