Endura cycling clothing

Endura is a Scottish cycling apparel brand founded in 1993 by Jim McFarlane. The company specializes in high-quality, performance-focused cycling clothing designed for various disciplines, including mountain biking, road cycling, and commuting. Endura's products are known for their durability and functionality, catering to cyclists of all levels. The brand's manufacturing is primarily based in Scotland, with a dedicated production facility in Livingston, where they produce custom clothing in-house. This facility utilizes advanced technologies such as 3D CAD design, digital sublimation printing, laser cutting, and ultrasonic welding to ensure high-quality products. In 2018, Endura was acquired by Pentland Brands, a UK-based company that owns and manages a portfolio of sports and outdoor brands, including Speedo, Berghaus, and Endura. Despite the acquisition, Endura continues to operate from its Scottish headquarters, maintaining its commitment to producing cycling apparel that meets the needs of cyclists worldwide.