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Giro is an American company specializing in the design and manufacturing of helmets and related products for cycling and snow sports. Founded in 1985 by Jim Gentes, the company is headquartered in Scotts Valley, California. In 1996, Giro was acquired by Bell Sports, a move that expanded its reach in the sports equipment market. In 2023, Vista Outdoor announced the closure of the Scotts Valley facility, leading to the integration of Giro into Fox Racing. As of 2025, Giro operates under the ownership of Revelyst, a company based in the United States that manages various brands, including Giro. The manufacturing of Giro helmets takes place in multiple countries, reflecting the brand's global production strategy. Giro helmets are renowned for incorporating advanced safety technologies, such as the MIPS (Multi-directional Impact Protection System) and Spherical Technology, which enhance protection by reducing rotational forces during impacts. These innovations demonstrate Giro's commitment to rider safety and performance.
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