e.l.f. Lash 'N Roll Mascara

e.l.f. Cosmetics is an American brand founded in 2004, offering a wide range of affordable and cruelty-free makeup products. The Lash 'N Roll Mascara is designed to provide maximum curl and lift to lashes without the need for a lash curler. It features a unique double-sided and curved silicone brush that separates, lifts, and curls each lash. The smudge- and flake-resistant formula ensures long-lasting wear. All e.l.f. products are vegan and cruelty-free, aligning with the brand's commitment to ethical beauty products. The Lash 'N Roll Mascara is manufactured in China, as indicated on various retailer websites. e.l.f. Cosmetics, Inc. is headquartered in the United States and remains the ultimate owner of the brand, with no known subsidiaries owning the brand locally.