Ahrefs SEO Toolset

Ahrefs is a Singapore-based company founded in 2010 by Dmytro Gerasymenko, specializing in SEO tools and services. The company operates globally with a fully remote team and has developed a comprehensive suite of SEO tools to assist marketers in optimizing their websites and increasing search traffic. In 2022, Ahrefs invested $60 million in developing its own search engine, 'Yep,' aiming to provide a creator-friendly alternative to existing search engines. As of 2025, Ahrefs continues to operate independently, focusing on delivering high-quality SEO tools and educational content to its users.