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Alesto is a well-known private label brand primarily sold through the German discount supermarket chain Lidl. The brand specializes in a wide variety of snacks, including nuts, dried fruits, and seeds. Alesto products are recognized for balancing quality with affordability, typical of Lidl's in-house branding strategy.
Originally developed in Germany to serve the European market, the brand has since expanded globally alongside Lidl's retail footprint. Manufacturing for Alesto peanuts occurs in multiple locations across Europe and globally, depending on the sourcing of the raw ingredients and the specific regional distribution center.
The brand is owned by the Schwarz Group, one of the largest retail groups in the world, which is headquartered in Neckarsulm, Germany. As a private label, Alesto is exclusively distributed by Lidl subsidiaries in their respective local markets.
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