Kinder Surprise chocolate egg

Kinder Surprise is a world-renowned chocolate egg manufactured by Ferrero. Originally launched in Italy in 1974, it was conceived as a way to bring the joy of the Italian Easter egg tradition to children throughout the year. The product consists of a chocolate shell with a milk-layer lining containing a small plastic capsule with a surprise toy inside.

While the brand originated in Italy, Kinder Surprise is produced in several global Ferrero facilities, most notably in Italy, Germany, France, and Poland, to meet international demand. In the New Zealand and Australian markets, products are typically imported from these European manufacturing hubs through Ferrero's local regional subsidiaries.

Ferrero remains a private family-owned company headquartered in Luxembourg (administrative) and Italy (foundational). It has grown to become the second-largest chocolate and confectionery company in the world. The brand is strictly managed under the Ferrero Group, which continues to uphold the heritage and manufacturing standards established by the Ferrero family decades ago.