Charmin Toilet Paper

Charmin is one of the world's most recognizable toilet paper brands, originally established in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. The brand earned its name after an employee described the product as "charming," a sentiment that eventually became a global marketing cornerstone. In 1957, the brand was acquired by the consumer goods giant Procter & Gamble (P&G), which has since expanded the product line to include varieties such as Ultra Soft and Ultra Strong.

Manufacturing for Charmin is heavily concentrated in the United States, with a significant portion of its production occurring at massive facilities in Mehoopany, Pennsylvania; Albany, Georgia; and Oxnard, California. While the finished products are primarily made in America for the domestic market, the raw materials, specifically wood pulp, are sourced internationally, often from the boreal forests of Canada. As of 2026, the brand continues to operate under the stewardship of Procter & Gamble, maintaining its position as a leader in the household hygiene sector while navigating modern challenges related to sustainable sourcing and environmental conservation.