President's Choice Cornstarch Baby Powder

President's Choice (PC) Cornstarch Baby Powder is a staple private label product found across Canada. It is formulated as a talc-free alternative for baby care, utilizing cornstarch along with aloe vera and vitamin E to provide a hypoallergenic and dermatologist-tested solution for skin moisture absorption.

The brand President's Choice was launched in 1984 as a premium private label for the Canadian grocery chain Loblaws. It was designed to offer quality that equaled or surpassed national name brands at a more competitive price point. Since its inception, the brand has expanded from specialty food items into a massive range of products, including household goods, baby care, and even financial services.

President's Choice is owned and operated by Loblaw Companies Limited, Canada's largest food and pharmacy retailer. The brand is deeply integrated into the Canadian retail landscape, sold through banners such as Real Canadian Superstore, No Frills, and Shoppers Drug Mart. Manufacturing typically occurs in Canada through third-party contract manufacturers that adhere to Loblaw's specific quality standards.