Fairy Platinum Dishwashing Liquid

Fairy is one of the world's most recognized dishwashing liquid brands, with a history dating back to its introduction in the United Kingdom in 1950. Originally launched as a mild bar soap, it evolved into a powerful liquid detergent known for its lasting suds and expert grease-cutting capabilities. The brand has become a household staple in Europe, the Middle East, and beyond, often marketed under the name 'Dawn' in North America and 'Dreft' in the Benelux region.

The global footprint of Fairy's production is extensive, with manufacturing facilities located in multiple countries to serve regional markets. For European markets, significant production occurs in the Czech Republic and the United Kingdom. This local manufacturing strategy ensures a steady supply chain and helps maintain the product's position as a market leader in the cleaning supplies sector.

Fairy is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. P&G acquired the brand early in its history and has since expanded the product line to include dishwasher tablets and specialized cleaning formulas like the 'Platinum' range shown here. The brand remains a core part of P&G's global portfolio, managed from their international headquarters in Cincinnati, Ohio.