Decathlon sporting goods

Decathlon is a globally recognized French sporting goods retailer and brand that was founded in 1976 by Michel Leclercq. The company operates on a unique vertical integration model, meaning it manages the entire product lifecycle—from research and development at its French design centers to manufacturing and distribution through its own massive retail network.

While the brand's heart and design headquarters remain in France, its manufacturing is decentralized across a global network of suppliers and production sites. Major manufacturing hubs are located in countries such as China, Vietnam, Bangladesh, and India, where large volumes of technical apparel and equipment are produced. Decathlon also maintains production in Europe, including France and Italy, and in North Africa (Morocco and Tunisia) to serve regional markets and maintain specialized quality control. In early 2026, the company continues to emphasize a strategic shift toward circular business models and sustainability, maintaining its independence under the ownership of the Mulliez and Leclercq families.