Touchland hand sanitizer

Touchland is a personal care brand specializing in hand sanitizers, founded in Barcelona, Spain, in 2010 by Andrea Lisbona. The brand gained prominence with its innovative, sleek, and portable hand sanitizer mists, available in various scents and designed to provide a moisturizing experience without leaving hands dry or sticky. Touchland's unique approach to personal care, focusing on both functionality and aesthetics, resonated with consumers, leading to rapid growth and expansion into the U.S. market in 2018. In May 2025, Church & Dwight Co., Inc., an American manufacturer of household and personal care products, acquired Touchland for $700 million in cash and restricted stock, with potential additional earn-outs based on net sales for 2025, valuing the brand at $880 million. This acquisition reflects Church & Dwight's strategic interest in expanding its portfolio in the personal care segment, particularly in the hand sanitizer category, where Touchland has established itself as a leading brand.