Crest Toothpaste

Crest is one of the most recognizable oral hygiene brands in the world, renowned for its long history of innovation in dental health. Originally introduced in the United States in the 1950s, it gained massive popularity as the first toothpaste to be clinically proven to prevent cavities, thanks to the addition of Fluoristan (stannous fluoride). Over the decades, the brand has expanded its product line to include whitening treatments, mouthwashes, and specialized pastes for sensitivity and gum health.

Today, Crest is a flagship brand under the ownership of Procter & Gamble. While it remains deeply rooted in the American market, the product is manufactured in several facilities across North America and beyond to meet global demand. The brand continues to lead the market through scientific advancements and a strong reputation for effective oral care, maintaining a presence in households and dental offices worldwide.