Johnson's baby powder

Johnson's is one of the most recognizable names in global personal care, particularly known for its pioneering 'No More Tears' baby products. The brand's history dates back to the late 19th century when it introduced the world's first first-aid kits and surgical dressings. Over its century-long history, the brand expanded into a wide variety of hygiene and cosmetic products, focusing on mildness and safety for children and adults alike.

Traditionally associated with the American healthcare giant Johnson & Johnson, the brand underwent a significant corporate restructuring recently. Following a spin-off of the consumer health division, the brand now sits under the umbrella of Kenvue. This new entity manages the legacy of household names like Band-Aid and Tylenol alongside Johnson's.

Manufacturing takes place worldwide to meet regional demands, with facilities located in the United States, Europe, and Asia. In recent years, the brand transitioned its signature baby powder from talc-based formulas to cornstarch-based alternatives as part of its commitment to safety standards and consumer wellness.