Penaten Baby Cream

Penaten is a German brand of healthcare products, including baby cream (barrier cream), founded in 1904 by chemist Max Riese in Rhöndorf, Germany. The name 'Penaten' is derived from the Roman household deities, the Penates, symbolizing protection and care. Initially, the cream was produced in Rhöndorf, but after its destruction during World War II, production was relocated to Italy and France. In 1986, Penaten became part of the American multinational corporation Johnson & Johnson. In 2023, Johnson & Johnson spun off its consumer health division, creating Kenvue, which became the ultimate owner of the Penaten brand. Kenvue is headquartered in the United States and continues to produce Penaten products, primarily in Italy and France, with some production in other locations.