Vel Pure & Clear

Vel is a well-known brand in Denmark, primarily recognized for its cleaning products, including dishwashing liquids. The 'Pure & Clear' variant is designed to be gentle on the skin, as indicated by the dermatological testing claim on the packaging. Vel products are manufactured in multiple countries, ensuring a broad distribution and availability in various markets. The brand is owned by Salling Group, a prominent retail company in Denmark, which has a strong presence in the supermarket sector.