Marlboro Gold cigarette pack

Marlboro is the most famous cigarette brand in the world, originally introduced in 1924 as a cigarette for women. The brand experienced a massive surge in popularity during the mid-20th century, largely due to the iconic 'Marlboro Man' advertising campaign that repositioned the product as a rugged lifestyle choice.

The specific pack shown in the image is Marlboro Gold, which was historically known as Marlboro Lights before regulations restricted the use of terms implying lower risk. While the brand originated in the United States under Philip Morris, its global footprint is now divided between the domestic US market and international markets. Manufacturing takes place in numerous specialized facilities around the globe to supply over 180 countries.

Ownership of the brand is currently split. In the United States, Philip Morris USA (a subsidiary of Altria Group) owns and markets the brand. For all international markets, including the European market where this health warning label format is common, the brand is owned by Philip Morris International. The company focuses on a 'smoke-free' future though it continues to lead the global cigarette market with $Marlboro.