Biofreeze Pain Relieving Gel

Biofreeze is a widely recognized brand specializing in topical pain relief products. Originating in the United States, it was specifically developed by a scientist seeking to help his grandmother manage her arthritis pain. The brand's signature is its 'cold therapy' mechanism, which uses menthol as an active ingredient to create a cooling sensation that blocks pain signals to the brain.

Over the decades, the brand has transitioned through several major corporate owners. Originally part of Performance Health, it was acquired by the consumer health giant Reckitt Benckiser (Reckitt) in 2021. This acquisition integrated Biofreeze into a global portfolio of health and hygiene brands. Today, while it is marketed globally, much of its production remains concentrated in the United States to serve its primary North American and international markets.