Ben's Original Langkorn-Reis

Ben's Original is a global leader in the parboiled rice sector, formerly known as Uncle Ben's. The brand was established in the United States in the 1940s by Converted Rice Inc., which later became part of Mars, Inc. The rebranding to Ben's Original in 2020 was a significant move to evolve the brand's identity and promote inclusivity.

The rice itself is sourced from various major rice-growing regions worldwide, including the United States, Thailand, and Europe, depending on the specific variety and regional supply chain. Manufacturing and packaging for the European market often take place in specialized facilities such as the one in Olen, Belgium, or Verden, Germany.

Today, the brand is owned by Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. Mars remains a family-owned business headquartered in McLean, Virginia.