[yellow tail] wine

[yellow tail] is an Australian wine brand produced by Casella Family Brands, a family-owned company based in Yenda, New South Wales. The brand was launched in 2001 and quickly became one of the world's most recognizable wines. The name '[yellow tail]' refers to the yellow-footed rock wallaby, a marsupial native to Australia. The brand's distinctive packaging features a vibrant label and an iconic 'Roo' logo, symbolizing a relaxed and enjoyable wine culture. In 2025, [yellow tail] underwent a significant brand refresh, updating its packaging to enhance its market relevance and drive long-term growth. (casellafamilybrands.com) Casella Family Brands, founded in 1969 by Maria and Filippo Casella, has grown to become Australia's largest wine exporter, with [yellow tail] accounting for approximately 17% of all Australian exported wine. (en.wikipedia.org) The company is headquartered in Yenda, Australia, and remains a family-owned business. As of 2025, Casella Family Brands continues to own and operate [yellow tail], maintaining its position as a leading wine producer in the global market.