Marvis Toothpaste

Marvis is a premium toothpaste brand that originated in Florence, Italy, in 1958. It was initially created by Count Franco Cella di Rivara with the aim of providing a toothpaste specifically designed for smokers, featuring a strong mint flavor. The name 'Marvis' is believed to be a combination of the words 'Marvel' (meaning wonder) and 'Vis' (meaning strength). In the 1970s, Marvis gained popularity but eventually faded from the market. In 1997, the brand was acquired by Ludovico Martelli Srl, a family-owned company established in 1908 in Florence. Under Martelli's ownership, Marvis was revitalized and positioned as a luxury product in the oral care sector. The company introduced unique flavors such as Amarelli Licorice, Cinnamon Mint, and Jasmine Mint, and adopted distinctive retro packaging that contributed to its iconic status. Today, Marvis toothpaste is produced exclusively in Florence, Italy, using traditional methods and high-quality ingredients, and is sold in over 70 countries worldwide. The brand remains committed to its Italian heritage, offering a luxurious and innovative oral care experience.