Marvis Toothpaste

Marvis is a premium Italian oral care brand that transformed toothpaste from a daily necessity into a luxury lifestyle item. Originally founded in Florence, Italy, in 1958, the brand initially gained popularity for its effectiveness in removing tobacco stains and providing intense minty freshness. The brand’s distinct vintage-inspired apothecary packaging has made it a design icon in bathrooms worldwide.

In the late 1990s, the brand was acquired by Ludovico Martelli S.p.A., another Florentine company with a long history in beauty and shaving products. Under Martelli's management, Marvis expanded its range to include globally inspired flavors like jasmine, ginger, and amarelli licorice, while maintaining its strictly Italian manufacturing heritage. Today, all Marvis products continue to be produced in Italy, emphasizing quality and artisanal tradition.