reis-fit Natur-Reis

reis-fit is a well-known German rice brand originally founded in 1959. It gained popularity by introducing the 'boil-in-bag' (Kochbeutel) concept to the German market, making the preparation of various rice types more convenient for consumers. The brand is built on a legacy of ease-of-use and high quality.

While the brand has German roots, the raw rice itself is sourced from multiple major rice-growing regions globally, such as Italy, Thailand, or India, depending on the specific variety. The final processing and packaging are often managed within Europe.

Today, reis-fit is part of the Euryza GmbH portfolio, which is the German subsidiary of the Spanish Ebro Foods group. Ebro Foods is one of the world's leading companies in the rice and pasta sectors, managing a vast international network of food brands from its headquarters in Madrid.