Held Universal Waschmittel-Konzentrat

Held is a Belgian brand established over 90 years ago, recognized for its innovative, plant-based, and biodegradable cleaning products. The Universal Waschmittel-Konzentrat is a liquid detergent designed for thorough cleaning, effective even at lower temperatures (30°C, 40°C, 60°C). It is dermatologically tested, vegan-friendly, and produced in a TRUE Zero Waste certified factory in Belgium, utilizing renewable energy sources. The product is primarily manufactured in Belgium, with potential production in other locations. In 2025, Held is owned by Ecover, a company also based in Belgium, known for its ecological cleaning solutions. Ecover's commitment to sustainability aligns with Held's values, ensuring the brand's dedication to environmentally friendly practices continues under its current ownership.