Sportstech fitness equipment

Sportstech is a German brand founded by Ali Ahmad, specializing in innovative home fitness equipment. The company is headquartered in Berlin, Germany, and has been operating for over a decade, serving more than 2 million customers. In February 2025, Sportstech Brands Holding GmbH was acquired by Interactive Strength, Inc., a U.S.-based company specializing in fitness technology and equipment. This acquisition aims to enhance Sportstech's presence in the U.S. market and leverage Interactive Strength's expertise in fitness solutions. The brand continues to offer a range of home gym equipment, integrating advanced technology to provide users with interactive and effective fitness experiences.