Seitenbacher Muesli

Seitenbacher is a family-owned German food company founded in 1980 by Willi Pfannenschwarz in Buchen, Baden-Württemberg. The company specializes in natural and healthy food products, including muesli, protein bars, oatmeal, edible oils, and snacks. Seitenbacher emphasizes natural, minimally processed ingredients and has gained widespread recognition through its distinctive advertising. It operates globally, including a U.S. subsidiary in Tampa, Florida, to serve American customers. The company is privately held and remains under the ownership of its founder, Willi Pfannenschwarz, who continues to lead the company as of 2025.