Pantene Shampoo

Pantene's history began in 1945 in Switzerland, inspired by the discovery of Pro-Vitamin B5 (Panthenol) which was originally used in medical treatments to heal skin burns but showed remarkable benefits for hair health. The name itself is derived from the ingredient Panthenol.

Today, Pantene is one of the most recognized hair care brands globally. Following its acquisition by Procter & Gamble in 1985, the brand underwent massive expansion, becoming a leader in the global beauty market. It is manufactured across various regions including North America, Europe, Asia, and Latin America to serve local markets. The brand remains a cornerstone of P&G’s personal care portfolio, focusing on scientific innovation in hair nourishment.